Page 4 - Macon Annual Report
P. 4



                                          STRATEGIC PLAN

                                         INVESTOR ENGAGEMENT

           - Maintain the Chamber’s fiscal responsibility
           - Continue the focus on increasing diversity with our Membership and Chamber leadership
           - Continue to improve and expand existing Chamber events, services and recognition programs to retain
             existing members and recruit new members
           - Maintain two-way communication with our members and the community through enhanced social media,
             mobile apps, online surveys and focus groups
           - Aggressively promote our members’ successes and services through our marketing efforts and social media
           - Partner with CGTC to provide a direct link from the Chamber to their online learning platform
           - Implement quarterly meetings of small business owners and entrepreneurs to share best practices and
             exchange information
           - Advocate at the local, state and national level on issues and legislation important to our member’s
             business success

                                                MACON WORKS

            - Promote and support programs to align current and future workforce needs with both existing and
             emerging businesses
           - Work with our K-12 education partners to ensure that our graduates are college or career ready
           - Connect our education partners with business leaders to optimize the success of our current intern,
             apprenticeship and co-op programs
           - Monitor and enhance Leadership Macon and Young Professionals Network program to ensure the
             continued development of future leaders
           - Develop a strategy and plan for the recruitment and retention of talent
           - Formalize a comprehensive existing industry program to encourage and support business growth and
           - Support existing programs and promote new initiatives that address the needs of small and minority
           - Promote an environment where entrepreneurs and creative talent can start up and grow their businesses


            - Initiate and support regional collaboration and partnerships
            - Support and advocate for T-SPLOST (Transportation Special Purpose Local Option Sales Tax)
            - Advance the implementation of the following transportation projects: Sardis Church Road Extension,
              Middle Georgia Regional Airport Runway Extension, Export/Import Highway, High Speed Passenger Rail
            - Participate in the 2018 Intercity Leadership Conference with the Columbus Chamber of Commerce
            - Continue to advocate for the Ocmulgee National Park and Preserve
            - Maintain effective relationships with the base command structure and the Air Force Material Command
              leadership team
            - Work with the 21st Century Partnership and the legislative delegation to protect and grow missions at
              Robins Air Force Base and the Air Logistics Complex
            - Join the 21st Century Partnership in the Annual Washington DC Legislative Breakfast
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