Page 34 - Classically Carolina 2018

DOWNTOWN

Ashley who told Martha they should try
selling on etsy.com, a crafts/home décor-
oriented website.

“I had never even heard of it, but I thought,
‘why not,’” Martha says. They were the
site’s top seller for several years before
they launched their own website.
Martha primarily handles the production
side of the business, which is in the back
of the building on Rutledge Street.

And Gordon? “He’s MacGyver -- he can fix
anything,” Martha says.

His affable, calm demeanor and prodigious
ability to troubleshoot and improvise is
invaluable in so many ways, from simply
“I think growing up here, experiencing the wonderfulness dealing with customer issues to real-time problems,
that is Camden, has had major influences on me and such as glitches during installations. On a job, they
runs through my work.” were installing major window treatments for a client in
Charleston when Martha discovered a bracket on one of
While mom, dad and daughter occasionally have differing the units would not work properly. Panicking, she turned
opinion, they have discovered they tend to think alike it over to Gordon, who simply took the errant piece
business-wise, sharing similar ideas, goals and solutions. outside to their work van and proceeded to file and grind
it, by hand and eye, until it fit and functioned perfectly.
“It’s funny … we will come at a situation from three
different directions,” Ashley says. “We’ll have three They continue to maintain strong and valued relationships
different perspectives, very different lines of thought, yet in Camden as well as build new relationships around
we all wind up drawing the same conclusions and coming the world. But one thing is clear; they love what they do.
to the same solutions.” There’s a palpable excitement, every day, just in reading
email.
Martha pointed out each of them has a different skill
set they bring to the business. Ashley is the most “I sent samples to a lady in Russia just yesterday,”
technologically savvy as well as a driving creative force Martha says. “It’s just so interesting … you never know
behind the company’s new product development. It was what is going to happen here next.”

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