Page 10 - Dunwoody NCG 2025

FEATURE

Integration blueprint:
The Two 1. Strategic Planning: The leadership
teams from both Chambers will
collaborate to develop a strategic
plan for the new entity, setting
goals, defining the structure, and
aligning their missions.
2. Membership Integration: The
memberships from both Chambers
will be combined, and efforts will be
made to ensure all members
feel included in the new organization.
3. Branding and Identity: The
merged Chamber will adopt a new
c
o
B
e
m
Become One name, logo, and branding to reflect
e
e On
the unification.
4. Operational Unification: The
administrative functions, events,
xciting things are in the works and programs of both Chambers
E for the Perimeter Chamber and The merger will consolidate will be merged, streamlining staff
resources, streamline operations,
its member businesses. After
roles, merging databases, and
more than 10 years of discussion, the and strengthen the collective voice
Dunwoody Perimeter Chamber and the aligning communication strategies.
of the business community. The new
Sandy Springs Perimeter Chamber are 5. Community Engagement: The new
Chamber (still to be named) will
merging to provide full coverage for Chamber will host events and
enhance networking opportunities
northern Metro Atlanta. forums to engage with the broader
“This is an exciting milestone for and community engagement. community, ensuring the
our community!” said Paula Shiver, Chamber’s goals align with the
Vice President of Engagement for needs of local businesses.
Grady Saunders, 2024 Board Chair
Perimeter Chamber. “The merger of
for Perimeter, said “The new Chamber
the Sandy Springs Perimeter Chamber Members of both Dunwoody
will offer a larger network, expanded
and Perimeter Chamber into a unified
Perimeter and Sandy Springs Perimeter
resources, and a stronger community
business alliance marks a new era of
chambers are encouraged to embrace
presence.” Brian Bollins, 2024 Board
collaboration and growth. Together, the new Chamber and reap the benefits
we will drive economic prosperity and Chair for Sandy Springs, added “Our
create even more opportunities for new Chamber is poised to provide of a larger, united organization that
our members.” greater value to all our members.” will offer broader services along the
Steps toward the merger are already northern perimeter.
Members of both chambers can
expect to benefit from: taking place. In August 2024, the
• An expanded network of two chambers held their first joint
professionals, entrepreneurs, networking session, attracting a sold-
and business leaders and increased out crowd of 60 Perimeter area business
opportunities for partnerships leaders to the event at the Dunwoody
• Representation by a Chamber with Nature Center. In the first year, the
greater influence in advocating for combined chamber will be governed
government policies that support by a board of directors from both
local businesses organizations and co-chaired by their
• A broader range of resources, 2025 chairpersons.
services and programs, and access The new Chamber for the perimeter
to valuable market data and insights will be up and running by December 31,
• Increased visibility and more 2024. Upon completion of the merger,
opportunities to connect with the Chamber’s membership will top
potential customers 500 even after accounting for a handful
• Stronger community impact of businesses that are currently
to effectively address members of both the Sandy Springs
community challenges and Perimeter chambers.

8 Perimeter Chamber | perimeterchamber.com | 678.244.9700