Page 37 - Athens New Comers Guide 2022

BUSINESS FEATURE

Shaping the Visual

Landscape of the

Athens Community

Justin and Michael Seibert speak about
pushing through the Great Recession to
build a company anchored in the five core
values of integrity, quality, doing what’s
best for the customer, helping your fellow
man, and making it better. Justin and Michael Seibert

How did the business begin? Tell us
about its origins.
The Sign Brothers opened our doors What distinguishes your business What is your business’ mission?
in 2007 on the threshold of the Great from others? The Sign Brothers’ mission is to create
Recession, and we worked hard to The culture that we’ve worked hard to professional-grade architectural signage
establish ourselves as a company with create and maintain for our employees to positively impact the lives of our clients,
a great reputation for building quality sets us apart from others in our industry. their audience, and our team members.
products. My brother and I shared an We define our company’s culture every
entrepreneurial spirit that led us to the day through our core values and our Why is doing business in
sign business. shared experiences, and we’re intentional Athens special?
about doing so. Athens is an amazing town to have as a
We discovered that sign manufacturing home base. The creative energy in this
requires a mix of creativity and handiness First, we hire, train, and review our town has ebbed and flowed through the
that fit our collective skill sets perfectly. employees based on their alignment with decades, and although the pandemic
There are lots of design firms, and there our five Core Values (Integrity; Quality; Do has created many setbacks for local
are many manufacturing facilities, but What’s Best for the Customer; Help Your creative expression, I think there’s a
there are few organizations that rely Fellow Man; and Make It Better). And flood of creativity coming on the tail end.
heavily upon both skills to be successful. second, we are intentional about creating Additionally, there is a pool of talented
shared experiences with our team, aside young people at University of Georgia and
There were a lot of lessons learned along from work, that can strengthen the attracting some of these Grade-A players
the way, but the main turning point was relationships and trust between into our organization has been one of the
when we became intentional about one another. many keys to our success.
defining our Core Values in early 2015.
In tandem with this development, we Why are you in this business? Athens is a great place for our team to live
implemented the Entrepreneur Operating Our entire team enjoys the opportunity and work, as it has a lot of the features
System (EOS) in our company and to shape the visual landscape of the and attractions of a big city without as
started running our small business like Athens community. Signs can be designed much traffic or crowds.
a professional organization. and built tastefully; otherwise they can
look tacky and unattractive. It’s our
Over the past 14 years, we’re proud to intention to create great looking signs
have grown comfortable managing some that enhance the look and feel of a
of the most complex and high-profile property or a business.
projects available to those in our industry.
All of our success can be attributed to the
great team that comes to work alongside
us every day.

Athens Area Chamber of Commerce • www.athensga.com • (706) 549-6800 The Sign Brothers 33