Page 35 - Athens New Comers Guide 2022

BUSINESS FEATURE

T en years ago, Noris Diaz decided to

put her Spanish language skills to
work for Athens’ Hispanic community, an
underserved market among the area’s
insurance firms. She hasn’t looked back.

How did the business begin?
The business started with the idea to help
Spanish-speaking people to understand
insurance during the purchase process.
Then an opportunity came to work in an
insurance agency, so I was excited to be
able to help more. After about five years, a
Farmers Insurance recruiter approached
me with the opportunity to open my own
agency. I always like to help and teach how
insurance is customizable to your needs,
so with the support of my family, we
decided to open doors on Feb. 1, 2019.

What distinguishes your business
from others?
I believe in good customer service and
teaching the customer about insurance.
My first priority is to make sure our that organization approached me and can be customized to help them recover
customers make an informed decision told me about the need for a bilingual from loss.
when selecting their coverage, so taking insurance agent in town, to help the
the time to explain to them the different Spanish-speaking community in Athens. Why is doing business in
options and possibilities of insurance With that in mind, I started studying Athens special?
available is a must for our agency. Our the material, took some classes and The support of the community, especially
customers appreciate our dedication and proceeded to obtain my license in the business community, is fantastic
level of commitment we have for them. Property and Casualty Insurance in 2012. in Athens. Covid has not been an easy
time for anyone. Having the support of
Why are you in this business? What is your business’ mission? the Athens Chamber of Commerce with
The idea started while helping a nonprofit Our mission is to provide peace of mind guidance during these difficult times
organization in Athens. The director of to our clients by explaining how coverage makes this community so special.

Athens Area Chamber of Commerce • www.athensga.com • (706) 549-6800 Introducing Noris Diaz 31