Page 29 - DeKalb NCG 2024

Assembly Atlanta

A hub for creativity and innovation

By Glenn Carson
ssembly Atlanta is Atlanta’s newest and
A most expansive studio complex. Universal The Atlanta studio joins already more visitors. Mayra Garcia, marketing manager
for Assembly Atlanta calls this a passion project.
Production Services and Gray Television are
existing facilities in Albuquerque,
bringing this exciting project to life. Situated on 135 “It is for Georgia by Georgia,” she told Atlanta
First News.
acres, the facility has 19 soundstages and 4 exterior Los Angeles, and London.
filming locations. The outdoor locations have both a Doraville, 20 minutes north of Gipson added in the Atlanta First News interview
New York City and European vibe. that “this is a monument for Georgia to show the
Support space, lighting, graphic design, and downtown Atlanta, is homebase world what Georgia can do.”
transportation make this a “one stop” for producing The modern history of Hollywood coming to
a movie or television show. In addition, costuming for the new studio. Georgia began in 1973 when Governor Jimmy Carter
and fabrication shops mean everything can be established the Georgia State Film Commission.
produced here from beginning to end. A special aspect of the studio is public access. Over the past 50 years the film industry has spent
There is casual dining throughout the property, The studio will allow visitors to come in and stroll $4 billion in the state.
including green spaces in which to enjoy a meal. around the streets for an up-close experience of With Assembly Atlanta’s arrival, an already robust
Assembly Atlanta qualifies for tax incentives how films are made. Concerts and events will be movie scene has gotten even bigger.
offered through the Georgia Department of staged in the studio’s amphitheater to attract even Learn more at assemblyatlanta.com
Economic Development. A 20% transferable tax
credit and a 10% Georgia Entertainment Promotion
can be applied for by producers. Production and
post-production expenditures made within the state
enable filmmakers to tap into the program.
Developer Jay Gipson has been intimately
involved in the project since the beginning. “I will
never forget the first day we walked out here,”
Gipson said in an interview with Atlanta First News.
“When my partner asked me if I thought we could do
it, I said ‘I think we can.’” The former General Motors
site was sitting dormant, waiting for this kind of
large-scale project.
“What is meaningful to me,” said Doraville Mayor
Joseph Geierman in an interview for Site Selection
Magazine, “is that Gray Television and the Gipson
Company saw the underlying value of the site, and
invested in it in a way that will make it an even
bigger job center than it was.”
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