Page 19 - Clemson Area Chamber Community Guide

NIL prohibits four specific things:
“We are doing things the right way, the Clemson way, with integrity as deals without a quid pro quo (athletes
must do something in return for
a non-negotiable, and we fully support the mission of these groups.”
compensation), deals tied to an
– Graham Neff athlete’s performance, deals that are
(like Dear Old Clemson), to support
recruiting inducements, and deals
athletes in their commercial endeavors.
between the colleges and universities
The implementation of NIL rights
themselves and their own athletes.
has numerous implications for college
Dear Old Clemson sponsors the
athletes, universities, and the sports
Tiger Club (for male athletes) and
industry as a whole. Key benefits
the Lady Tiger Club (for women
include the empowerment of athletes
participating in college sports,
(they take control of their personal
particularly softball and basketball). Six
brands), increased college athlete
recruitment (top-tier high school levels of club membership are available
athletes are attracted to college for individuals and organizations.
programs), and business and marketing Dear Old Clemson is forging a path
education (as athletes engage in for athletes to both profit from their
business deals and manage their personal brands and to reach out to
endorsements, they gain valuable the communities around them.
experience into the world of marketing “Dear Old Clemson and other
and entrepreneurship). collectives need your support to
While some critics argue that help provide meaningful NIL opportunities
NIL rights may compromise the for our student athletes,” said Clemson
principles of amateurism, the winning Athletic Director Graham Neff.
argument is that student athletes For more information visit
deserve to be compensated. dearoldclemson.com, and ncaa.org.

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