Page 18 - Clemson Area Chamber Community Guide

Name, Image, Likeness in College Sports

Dear Old Clemson, and Our Student Athletes
By: Glenn Carson

N ame, Image, Likeness (NIL) refers to the ability of
college athletes to monetize their personal brands
through endorsements, sponsorships, and other commercial
opportunities while still participating in collegiate sports.

Historically, college athletes were In Clemson, the nonprofit organization
prohibited from profiting from their fame Dear Old Clemson works to make NIL
but, in the early 2000s, as college sports available to all the athletes of Clemson
continued to grow in popularity and University. Dear Old Clemson says its
profitability, a growing number of voices goal is to “maximize the percentage
advocated for change in the treatment of contributions that go to Clemson
of college athletes. The NIL movement student athletes.” More than 90% of
gained momentum as athletes, contributions go directly to the students.
lawmakers, and sports enthusiasts The NIL rules are complex, and a team
argued that college athletes deserved of advisors is needed to ensure students
the right to capitalize on their personal are being treated fairly. (U.S. News &
brands and the opportunities presented World Report, 03/02/23). The NCAA
by their collegiate careers. allows for “collectives” to be established

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